I think Ke$ha’s transition from Animal/Cannibal to Warrior was meant to show her credibility evolution from trashy alcopop slut to trashy hipster, and in my humble opinion, the heartwarming C’Mon and it’s newly released adorable video does a much better job of portraying this than the tepid Die Young and it’s Illuminati-esque promo. For Ke$ha to have done better than reach the dizzy heights of the Top 70 in the UK charts, she needed to have a Teenage Dream moment with this campaign, and both fortunately and unfortunately, I think this could be the closest we’re going to get to that.
The second taster of Ke$ha’s highly anticipated Warrior album is C’mon - which basically follows the same formula as Die Young - it’s watered down Ke$ha with all the fun and wackiness taken out. Fortunately this doesn’t meant that Dr Luke and co. have sacrificed crispy beats, Top 40 ready choruses and tight synths. Remember when Katy Perry completely ripped off TiK ToK for California Gurls? Well this is Ke$ha repaying the favour by completely ripping off Teenage Dream… And it works.
Anyone else get the feeling that Ke$ha finished filming this video and suddenly the label were like “wait a minute, this looks really cheap and shit - quick, stick an Instagram filter over the top, that’ll hide the damage!”, only it still looked naff so they stuck a load of fucking glowing diamonds on it as well?
So I blinked and suddenly Ke$ha turned into an amazing live performer. Here she is doing Die Young for the very first time. Warning: this video includes decent vocals, bare-chested men, choreography (!) and a drum being pounded away at.
Ke$ha’s Die Young - one of those cases where it’s brilliant to have the artist back in our lives, and the song IS kinda catchy, but you don’t really want to like it because all the attitude has been diluted and also it sounds like Starships and she’s just, like, so much better than that, you know? But you know it will probably be all over radio and you’ll be humming it for the rest of the cold nights.
Ah well. Fingers crossed that the album has some of that wit and sass in there, cos this does not.