Lost In A Melody
Here’s a really great interview piece with Charli XCX that mentions positioning and slow burning and being made up bits of Tumblr and all the other stuff that I’m really obsessed with at the moment. The best quote actually comes from Michael Cragg, the interviewer:

While it’s cool nowadays to go on about how much you love old Britney Spears album tracks or the second Spice Girls album while making music that is essentially a fucking racket, Charli’s adamant that her love of pure pop is genuine and that it’s more about channelling the attitude of her mid-to-late 90s pop heroes

People do do that, don’t they? :(