Lost In A Melody

Kudos to Florence for not getting some knob-twiddler to work Top 40 magic on new single Lover To Lover, but at the end of the day it’s not her most exciting track and the video is a bit beige.

Florence & The Machine has done a pretty stunning video for Spectrum, with the help of nutcase David LaChapelle. My only issue? I bet all the indie kids who are having an orgasm over this are the kind of people of would overlook her ridiculous wig and product placement for expensive watches, but would be the first to drag more commercial artists down for doing the same.

FYI I love the bit where Flo drops her cape and the red-haired ballerina is also mouthing along to the song.

Florence has become the latest warbler to ride the one-trick pony that is Calvin Harris. Didn’t see that one coming.

The thing I like most about this video is seeing Florence against a city backdrop. After coming to think of her as some woodland nymph who only visits old churches, it was a bit of a surprise to watch her running down some street and parading around on the top of a tall building.

Something like that anyway.

I can’t lie, this looks pre-recorded and even then the vocals are all over the fucking place. It’s funny how someone like Cheryl Cole would get slaughtered for doing that, but all the indie journos and fans will probably say this was fantastic and showed up all the contestants.

I hate double standards. But I love this song, so it’s not all bad.

  1. Florence + The Machine and product placement do not go well together (Piaget watch, if you’re wondering)
  2. This song gets better and better every time I hear it
  3. Anyone else get an Eyes Wide Shut vibe from the video? Brilliant