Florence & The Machine has done a pretty stunning video for Spectrum, with the help of nutcase David LaChapelle. My only issue? I bet all the indie kids who are having an orgasm over this are the kind of people of would overlook her ridiculous wig and product placement for expensive watches, but would be the first to drag more commercial artists down for doing the same.
FYI I love the bit where Flo drops her cape and the red-haired ballerina is also mouthing along to the song.
The thing I like most about this video is seeing Florence against a city backdrop. After coming to think of her as some woodland nymph who only visits old churches, it was a bit of a surprise to watch her running down some street and parading around on the top of a tall building.
I can’t lie, this looks pre-recorded and even then the vocals are all over the fucking place. It’s funny how someone like Cheryl Cole would get slaughtered for doing that, but all the indie journos and fans will probably say this was fantastic and showed up all the contestants.
I hate double standards. But I love this song, so it’s not all bad.