Lost In A Melody

Cher Lloyd continues to be one of the most fun female live performers around right now. Definitely did not see that dance break coming!

And the award for 2012’s most gorgeous beach scene in a music video goes to… Cher Lloyd! Condolences to Nicki Minaj, Tulisa and Marina & The Diamonds but you ratchets just weren’t good enough.

Cher Lloyd has unveiled her next US single, which happens to be an entirely brand new track called Oath, written by and featuring Dr Luke prodigy Becky G. It’s more of the same infectious bubblegum pop from rising international star Cher, who’s hoping it will help her continue to go from strength to strength overseas, and I reckon the added “Avril Lavigne-ness” in this track gives her a good shot.